We have identified the following characteristics that conform the context of the new Digital Transformation Ecosystem:
New Digital Transformation Ecosystem – characteristics
- Digital products with high initial, fixed cost
- Digital products with very low marginal cost
- Digital products very easy to bundle in new ones (new value)
- Different markets converge into new services and products
- The converging market sets up new competitors and partners
- Very fast change: tech, market, society, digital evolution
- No strong market barrier, no fortified position. Innovation needed for a stake in this new market ecosystem
- Consumer has and wants instant information access
- Consumers talk to consumers, social. They have the decision power: low engagement and high critical position
- Consumer is tech-savvy, multitasking, mobile centric and always is connected
- Consumer wants one-face, fair, instant relationship with business organizations
- Customization
- Regulations
- Technology is core: BPA + Big Data & Analytics & AI + Cloud + Mobility + IoT + Robots & Autonomous Machines + Blockchain
- Cybersecurity
- Distributed Teams working remotely
- Open Digital Platforms, n-sides participants
